Edited by: Roberta De Monte firstname.lastname@example.org
Design by: Ariane van Dievoet
Where: New York
Proofreading: Bianca Baroni
At the next SaloneSatellite, during the Milan Design Week 2014, Ariane van Dievoet, a young Belgian designer who lives and works in New York, will launch Avandi, a new brand thought for the future nomad generation.
The idea of these new pieces of furniture is based on the willingness to adapt to the contemporary lifestyle, where people more and more frequently move from house to house, having as available only small spaces. And Ariane knows a lot about changes.
Twenty-six years old, she was born and raised in Brussels, left for Cambridge at 18 for a foundation year in Art & Design. After a Bachelor Degree in Interior & Spatial Design at Chelsea College of Art & Design in London, she returned to Brussels to work with the Wiels Contemporary Art Center and she also designed the interior of Joya Brussels, a Contemporary Jewelry Art Gallery, winning in 2013 the Commerce Design Award.
In 2011, Ariane van Dievoet flew to Providence (RI), for a Master’s Degree in Interior Design at the Rhode Island School of Design, where she discovered her passion for building furniture and objects. Now she is working in New York, where she follows the development of her projects in a wood shop in Brooklyn, meanwhile she collaborates with some U.S. companies for the production of furniture items.
With Avandi, Ariane wants to create products, that are not only long-lasting in terms of quality, but also modular and versatile. The pieces fit and evolve following the development of the internal environment, with the possibility of reorganizing the whole thing any time at all. Often these items are meant for different uses and this makes them perfect for small spaces. Stools can become easily benches but can also be used as tables. Avadi created these pieces thinking about movement and creativity.