BERLIN FASHION WEEK 2011 REPORT pt.2

Berlin Fashion week report
edited by Matteo Menotto

Intensive shows turnover in and out the Bebelplatz tent for the Berliner fashion week, now at its 3d day. Yesterday’s calendar highlighted:
SCHUMACHER, SCHUMACHER, LAURÈL, RENA LANGE, ALLUDE, PerreT Schaad, Unrath & Strano, HUGO by Hugo Boss.
Here a report about of the shows I followed.

DAWID TOMASZEWSKI
Dawid Tomaszewski’s Autumn/Winter 2011 collection “Kaleidoscope” is an aesthetic experiment inspired by the renowned installations of Danish-Icelandic artist Olafur Eliasson and the x-ray photography of Nick Veasey who hails from Maidstone, England. Through his work which is often epic in scale, Eliasson employs space, time and light to convey the distorted nature of humanity’s inconsistency of perception. To him art is not merely an outlet for visual recreation but something which can sharpen the observer’s perception of nature and their own personal existence. English artist Nick Veasey explores the concept that what is perceived with the naked eye is simply a metaphor for the reality which lies beneath the surface. To explore this idea Veasey focuses on all too familiar objects using the concept of x-ray photography as his investigative scalpel. Although both artists differ with their approach and technique, they are both united through the unusual beauty of their work. Looking through the Kaleidoscope of Tomaszewski we seem to be hypnotized of shapes, forms and patterns. Nuances at the backgrounds and textures make the dominant, multiple reflection effect. The cold of winter captivates and the darkness starts to glow.

RENA LANGE
In pursuit of elegance, refinement and sophistication, RENA LANGE aspires to create seasonal ranges of luxury ready-to-wear aimed at an international clientele which value quality and consistency through design. The focus of design director Julian Neale is to provide a consistent and contemporary range of products whose message is inspired by the needs and lifestyle of the customers while communicating the principals of modern design through taste and excellence. Exclusive research and development with the world’s finest yarn and fabric mills is combined with signature trims, refined detailing and precision tailoring to present clothing collections that represent prêt-à-porter at a couture level.

ALLUDE
Original intial exits for this Allude collection themed “Cashmere for the Gatsby goddess”. Combination of colored furs with authentic and luxurious cashmere knitwear. Strong use of red, touches of yellow and green gave interest to the first exists. Elegant in a classy way the rest of the collection, although mainly based on brown / sbale / beje tones in combination with black.

PERRET SCHAAD
PERRET SCHAAD ´s Autumn/Winter 2011 collection is a diary of an ambiguous winter. Hard white softens a landscape of grey pastel stones. The candid sky seems shy, although provoking layers of pigmented lights. Pale green shines on satin, while discrete rose mixes in metallic threads. Petrol blues almost fall into deep greens.

UNRATH & STRANO
The focus will be on dresses for the Autumn/Winter 2011 collection.
The brand’s motto is 24/7 – glamour for fashion-conscious women. On display is a lavish, ready-to-wear collection for business, afternoon strolls or exquisite dinners which leads to a selection of haute couture robes.

Evening presentation at HUGO by Hugo Boss.
The HUGO brand delivers an innovative look for men and women with a young, upbeat lifestyle. With their stylistically unique and innovative vibe, the collections target a progressive clientele that defines fashion as a matter of attitude. Initially introduced as a menswear line, HUGO was first launched in 1993 and complemented by a womenswear collection in 1998. The HUGO world is rounded out by shoes and accessories along with eyewear and fragrances that are produced under license. Eyan Allen is the creative force behind HUGO. In his capacity as Brand and Creative Director, he lends the brand its signature look, this season with prints, red accents and determined attitudes.

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