What they have in common one of the most famous producer of beer such as Carlsberg and the mens beauty? Apparently nothing, but now it’s time to review this idea and to discover the new products of Carlsberg.
The beer company just launched the new super cool limited edition shaving products “Beer’d Beauty”. The mission is important and clear: it’s time to raise awareness of men’s health issues through the movember foundation, the annual event involving the growing of mustaches during November. They do it to focus on men’s health issues, such as depression, prostate cancer and many other pathologies.
The package contains 3 different products: the Shaving Gel, the Aftershave Cream and the Mustache Cream, to give the feeling of beauty and a perfect skin!
The products made from Carlsberg are using the same elements that are made to produce the beer, but this time it’s all about beauty. Did you know that inside the hops you find antioxidants and antibacterial acids? Well that’s it! To increase the beer concentration inside the shaving products, Carlsberg found a way to freeze-dried its beer into powder to create the best combination with the cosmetic producer Urtegaarden’s organic ingredients.
Carlsberg Brewmaster Erik Lund explains: “With 200ml of beer in each 100ml product, the new Beer’d Beauty series contains all the good stuff from Carlsberg’s natural ingredients.”
It might be a bit early to think about Christmas… but also why not? If you are looking for the perfect gift Carlsberg is just showing you the way: an happy man ready for the Christmas holiday, shaved with a great Beer’d Beauty.
Ed. Note: This is an article sponsored by Carlsberg, but all thoughts are our own