“I was looking at people who are so natural in their clothing, they think they are blending in, but they’re totally not, there’s a real freedom to it.” James Long described the starting point of his SS16 collection.  The concept of this collection created by James Long was “informally formal dress and the freedom of fashion.”

The ‘freedom of fashion’ was translated onto the clothes such as lightweight dinner jackets come in lightweight camo nylon or a cotton paisley chinoisierie print, paired with ruffle shirts and track pants or gym shorts. This combination is the definition of ‘informally formal dress’.  The showstopper garment seemed to be the ruffled shirt, which opened and closed the show. The shirt was designed for a night out, yet, still smart enough for work. Other garments such as waistcoats, blazers with lots of colours and patterns, smoking leather jacket and hoodies – with gym shorts, jeans or tracksuit pants was also spotted in this collection.  Combining gym wear with formal clothes adds a kind of energy, youthful vitality and uniqueness to the outfits and the prints and colours on all garments are bold and eye-catching.

Alongside with all these bold trend setting garments, denim was also an essential element of this collection. Whether it’s tie-dyed jeans or watercolour handpainted denim jacket or denim pinstripes for patchworked denim jacket, they added a kind of thrown-together, don’t care vibrancy to the collection.

Every piece from the SS16 collection reflected that Long has the ability to create for any customers to buy and each piece are very special which can be wore for summer and winter as well.

JAMES LONG LC:M Spring/Summer 2016 show 

14th June, 2015

Old sorting office, London

photo courtesy of in house PR team

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