James Long

For the AW16 collection, James Long has dedicated his collection to his local heroes – the people who inspire him and his work. James described his collection as ‘fun and pieces that we all wear everyday’. The collection consists of ...

“I was looking at people who are so natural in their clothing, they think they are blending in, but they’re totally not, there’s a real freedom to it.” James Long described the starting point of his SS16 collection.  The concept ...

From the collection, James has made a lot oversized eye catchy jackets, especially the collar sheepskin comeback jacket and denim jackets which have oversized utility pockets for detail and decoration. Lace was also part of the collection, especially with a mesh ...