THE GOLDEN AGE – Pull and Bear campaign

Pull and Bear

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These photos are the new campaign for Pull and Bear. I always liked the website of this brand, it’s very easy and the quality of the videos inside are just a step forward. You can see the videos of the new campain “The Golden Age” and also if you look on youtube you can find the other campains videos that are pretty amazing.

The photos of “The Golden Age” are taken by the photographer Mariano Vivanco

Models are Sam Way, Mackenzie Weinmann and Clark Malone. the video’s director is Regan Hall. Styling by Alberto Murtra.

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Urban yet not far from nature. This season, the Pull and Bear man will sport a rebel rocker look with Vicious, a modern and alternative look with Soho and dreamy look with Bohemio-organic. Inspired by the teds and mods of the 50s and 60s, Vicious is a collection full of rebellion and rock and roll. Skin-tight trousers, T-shirts, dungarees, check shirts, hats, jackets, leather jackets and waistcoats dress a man with a strong image and attitude.

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Also with Soho we see a certain transgressive will that flees formality with modern cuts and an alternative vision in which skin tight trousers exist alongside pleated low crotch trousers. Dark colours among which aubergine is predominant, black and white prints, reversible jackets and sweaters in washed out colours.

The Bohemio-organic collection is different, simple and comfortable designs in which natural fabrics such as cotton or linen have been used in garments with neutral tones of grey, white, black and khaki. Together with baggy jeans and bedouin bermuda shorts, the cardigans, jackets and foulards especially stand out.

We must also not forget the military-inspired garments, an important trend for this summer which is always present at Pull and Bear, as well as denim, with a wide variety of jeans of all styles.

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Between feminine sophistication and the retro magic of the 50s, the garçon look and not forgetting military chic. This is how the Pull and Bear girl will dress this summer.

Absolute refinement is provided by Chance, a collection in which masculine turns feminine thanks to the details: appliqués with gems and pearls, tulle, and lace patterns on tweed garments. The waist is accentuated with the corset becoming a prominent garment. All in very neutral tones, muted greys and pinks which play down the opulence of the seriousness of black.

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The accentuated waist also appears in the most retro collection of the season. Portobello takes us to the Italian coast of the 50s. Tulip waists, subtle lace edging details, strapless and backless dresses. Floral patterns in pastel tones combine with multicolour stripes and are complemented by bright blues.

There are also floral patterns on the garments inspired by military designs. With Kaki Deluxe, Pull and Bear has reinterpreted the camouflage pattern to turn it into a flowery patch in khaki, grey and natural tones with a touch of orange. The use of fabrics like silks and voiles and the lace details lend the collection a romantic and delicate character.

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Lastly, Heritage shows us summer at it peak with a collection full of colour that takes us to the beach (the golden colour of sand, the blue of the sea) with poplin shirt dresses and boyfriend trousers.

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Photos copyright: Pull and Bear

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