Milan, Italy – April 17, 2025 — From April 17 to April 30, 2025, the iconic concept store 10 Corso Como in Milan teams up with MORPHINE.ONLINE to unveil INVENTARIO, a captivating exhibition showcasing over 500 rare fashion catalogues, lookbooks, and ephemera from 1992 to 2002. This immersive installation redefines the boundaries of the fashion archive, transforming the gallery into a vibrant space of visual storytelling and cultural memory.
Curated by the collective MORPHINE.ONLINE, in collaboration with fashion curator Alessio de’Navasques, INVENTARIO acts as a living archive—an atlas of aesthetics that shaped an entire decade. Visitors will encounter fashion’s golden era through the works of iconic visionaries including Mark Borthwick, Steven Meisel, Paolo Roversi, Juergen Teller, Marc Ascoli, Fabien Baron, Helmut Lang, Martin Margiela, Miuccia Prada, Jil Sander, and Yohji Yamamoto, among others.
The exhibition is hosted at the 10 Corso Como Gallery, open daily from 10:30 AM to 7:30 PM, offering a rare opportunity to explore the transitional moments that revolutionized fashion’s visual and communicative language. Alongside the installation, a curated selection of vintage fashion pieces—featuring archival garments by Ann Demeulemeester, Balenciaga by Nicolas Ghesquière, Comme des Garçons, Raf Simons, and more—will be available at a temporary shop located on the mezzanine level.
A Living Archive and Digital Future
INVENTARIO marks the formal acquisition and upcoming digitization of over 1,000 fashion-related materials, now part of a long-term archival project in collaboration with WERKSAMMLUNG, the private collection of Pietro Bosetti. Starting May 2025, this unparalleled archive will be accessible by appointment at OPIFICIO MORPHINE in Reggio Emilia—a space dedicated to deep fashion research.
Inspired by the Latin root invenire—”to find,” “to discover,” “to create”—INVENTARIO invites the public to engage with fashion ephemera not as static relics, but as evolving tools for cultural dialogue. The installation blends editorial photography, rare print materials, and avant-garde fashion into a dynamic research lab where new narratives continuously emerge.
MORPHINE.ONLINE was founded in 2018 by Macs Iotti, Martina Iotti, and Tommaso Vaiani, with Marcelo Burlon joining in 2021. Known for its curatorial approach to vintage fashion and print media, MORPHINE.ONLINE bridges the past and present by revaluing fashion’s historical legacy.
10 Corso Como, established in 1991, revolutionized the concept of retail as lifestyle by merging fashion, design, art, and food. Under the leadership of Tiziana Fausti, it remains a global reference point for innovation and Italian creativity.
For those passionate about fashion history, archival research, and visual culture, INVENTARIO is a must-see event that blurs the lines between exhibition and experience—positioning Milan once again at the center of the global fashion conversation.
Exhibition Details:
- Title: INVENTARIO – Fashion Catalogues, Lookbooks, and Ephemera (1992–2002)
- Dates: April 17 – April 30, 2025
- Hours: 10:30 – 19:30
- Location: 10 Corso Como, Milan, Italy
