JOOP! Woman SS 2014 @ Bread & Butter Berlin

Our jobs are becoming more independent in regard to place and time. We work while we travel and make new business contacts while enjoying our private time in a leisurely atmosphere. By merging urban spirit with our personal freedom, by relaxing and simultaneously being active, we are able to escape the mad daily rush at […]

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Our jobs are becoming more independent in regard to place and time. We work while we travel and make new business contacts while enjoying our private time in a leisurely atmosphere. By merging urban spirit with our personal freedom, by relaxing and simultaneously being active, we are able to escape the mad daily rush at any time and find balance – the interplay, the synchronism of the sectors is always within reach and welcomed. The JOOP! Spring /Summer Collection brings the new silhouettes, colours and functions into harmony and fulfils the demands of the spirit of the times.

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The focus of the “Urban Traveller” is on functionality and comfort, whether on the job, shopping or while relaxing in the city. Highlights Clean and graphic looks either play with subdued colours or set holistically combined strong accents in bright red. From solids, colour blocking and further to check prints, shape, colour and surface are joined in a graphic interpretation. The dress is back in focus this season and will be freshly presented with a wide range of summery prints. Additional momentum is also added with relaxed, straight-cut models and a mix of various materials and colours.

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The wide range of surfaces, prints and structures provides the Spring/Summer Collection 2014 with many opportunities for a bolder decorative look with colours and patterns, but also provides the option of staying clean and fresh with solid colours. For additional text and photo material, please visit our online press portal at: press.joop.com.

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Photos: Petra Fantozzi

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