The 30 Year Christmas Sweatshirt by Tom Cridland

The fashion brand Tom Cridland has just designed the world’s first ever Christmas sweatshirt with a 30 year guarantee. This product was created thought the use of technologies and the quality italian fabric, to go against consumerism and fast fashion.
Tom Cridland is a sustainable fashion brand created by Tom and his girlfriend Debs Marx thanks to a £6,000 government start-up loan, after they graduated from Uni. They always promote a “buy less, buy better” ideology; in fact,during these three and a half years, they have worked to create  truly durable clothes.
About the Author

I'm Alberto Ferrara, I'm studying fashion design at IUAV university in Venice. I'm the fashion editor of positive magazine

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