In a time where society is more fractured than ever and some types of love are encountering more obstacles than other, the photographer Rankin and the perfume brand Rook come together to celebrate every type of love in an inclusive way, celebrating passion across a multisensory weekend at Rankin’s studio in Kentish Town. Starting from tomorrow, people would be able to show their love and spend an interesting day between perfumes and photography.
Presenting three brand new fragrances, Rook partners with Rankin to promote the emotive nature of scent.
Our brains link perfume and smell to memories and through this natural reaction, Nadeem Crowe, Rook’s founder, honours his journey from heartbreak to the leading of this perfume brand and his passion for frangrance.
What better way to celebrate love and perfume if not for Valentine’s Day? Rankin will also be inviting the public to swoon in and take a couple photoshoot. Whether it’s your mother, partner, best friend or grandmother, everyone has the chance have their love and affection captured with a RANKIN LOVE photoshoot.
A scent has the proust effect on me, with each of my scents transporting me to a time and place, and i can’t wait to hear the stories of how they transport others. – Nadeem Crowe
In this moment of celebration, Rankin will also launch a new series of images: HOLD YOUR BREATH. These photos explore modern love in it’s raw, untouched honesty. This series is part of an ongoing project and it takes an intimate look at relationships with pure honesty.
This is all under the banner of Open Studio, where Rankin will allow you to have a peak behind the scenes and into his work space, into the world of fashion and portrait photography.
i’ve never been one to want to be part of an elitist industry, where people are too scared to engage or worry about what people will think of them. i love shooting all types of people and i want people to love themselves! we’re opening our doors and declaring fashion is for everyone, photography is for everyone, beauty is for everyone, perfume is for everyone. Let’s celebrate you. – Rankin
Rooks scents are about evoking emotions and taking you back to a specific time and space. The brand has been founded by the practising doctor and musical theatre actor, Nadeem Crowe. The three initial scents that will be available this weekend are: Forest – a deep forest scent with notes of cypress, white musk, cedar; Undergrowth – an earthy feeling with notes of soil, musk, grass and Rook – a spiced scent with notes of tobacco, incense.
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