Proud Galleries since 1998 marvel us with exciting exhibition with a popular culture focus.

Fashion has been seen as something distant from the masses and sometimes distant from the immediate important things in society. But we have to rethink this, thinking about the foundation process of the legendary design of the Dior House.

The Dior Collection would guide us to explore the creation of this revolutionary luxury brand and its reinvention of the female silhouette.

‘Margaret Brown & Anna Karina’, 1960, © Jerry Schatzberg

Christian Dior in 1947 presented his first show, “Corolle”. The horrible constraints of the Second World War had ended and Dior offered an opportunity to step away from the dismal and utilitarian silhouettes of wartime styles, calling them “hideous and repellent”. His fresh design aimed at revitalizing the women’s curves, giving them in some way the hope to regain harmony. The show made it to the cover of Life and was dubbed “The New Look” by Harper’s Bazaar who descibed the designs as “a curving, opulent day silhouette that is the most elegant fashion for decades”.

‘Elizabeth Taylor in Yellow with Ivy, Side 1’, 1961, © Mark Shaw

Those decades are now shown in Proud Central, from the 7th February to the 7th April 2019, through the works, better the eyes, of iconic photographers such as Mark Shaw, Norman Parkinson, Jerry Schatzberg and Bert Stern. 

We can not underestimate the deep and profound work of archives’ research which permitted the realization of this story.

All these inimitable works explore the rich heritage and metamorphosis of Christian Dior throughout his early years, but then as a leader in the fashion industry. And through this “history of fashion” we can also capture a glimpse of the process of ‘60s studio fashion photography. 

The curator presents a careful overview of the label by posing images of the classic early designs and exploring them through a contemporary lens.

‘Coming’, 1958, © Norman Parkinson

The Dior Collection is not only about fashion and fancy dresses, it is a dual experience which will transpose you into the old cameras of great artists and into their old studios, why not, with beautiful models next to you.


‘Looking Over Shoulder’, Marilyn Monroe, 1962, © Bert Stern

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