Text: Marta Padovani Italian News Editor – Positive Magazine Italy
Translation by: Bianca Baroni
Jaeger-LeCoultre is one of the Maison which par excellence creates and invents original and luxurious pieces in the watchmaking branch. Born in 1833, it honors art and artists from nearly ten years, collaborating with Venice Film Festival. Jaeger-LeCoultre believes in the importance of the “Seventh Art”, considering it as a discipline linked to the watchmaking profession for its creativity and technical mastery. It’s in “The Sound and The Fury” that the prestigious brand finds its unicity, awarding James Franco of the “Glory to the Filmmaker” prize.
Well-known as one of the most famous American actors, James Franco proves to be also a director, producer, scriptwriter, author and academic professor. Not only he won a Golden Globe for his performance in the autobiographical “James Dean” (2001), but he can also boast of a nomination as best actor at the Oscar, Golden Globe and Sag in 2010 for “127 Hours”. Furthermore, he wrote several articles and is the author of various books. He holds classes at UCLA, USC and CAL ARTS, as well as acting lessons at Studio4. All these experiences has led him to present a new film at the 71st edition of the Venice Film Festival, shown in first preview: “The Sound and The Fury”, written and directed by Franco himself, who also plays the role of Benjii Compson and is accompanied by Scott Haze, Tim Blake Nelson, Joey King, Ahna O’Reilly, Seth Rogen e Jon Hamm.
The award of the prize will take place on September, the 5th at 2pm in the Sala Grande (Palazzo del Cinema), in the Venice Shore, where Franco has already been protagonist in 2011 with a biographic homage to Sal Mineo and an exclusive event of the Biennale, that was his artistic installation named “Rebel”, as a tribute to Nicholas Ray’s film “Rebel Without a Cause”.
Waiting for the ceremony, Alberto Barbera, director of the Festival, stated: “James Franco is one of the most versatile authors in the new American scene: movie and theatrical actor, dramatist and producer, he’s a non-stop “factory” of cultural imagination. The screen adaptation of American classical novels, such as the new film presented in Venice, based on Faulkner, is the fil rouge of a creative work characterized by audacity, clarity and self-confidence. These are the values that can transform his omnivorous verve into a total hypothesis of performance art, based on great curiosity and intelligence”.