Artisjok, a Cradle to Cradle Philosophy

By Chiara Nuzzi

Here comes another great idea from Northern Europe, perfectly in step with the eco-aware tendency developing today.

Artisjok was born in 2007 from the innovative idea of nine students of the Academy of Visual Arts in Maastricht, Netherlands.

This young student company was founded as a scholar project but was later developed into a real professional company, involving seven of the nine students of the beginning. Their guideline was, since the beginning, the creation of something that would have had a certain impact, which was in tune with the ecosystem and with nature’s process, considering materials as nutrients circulating in healthy and safe metabolism.

Those students were deeply inspired by the ideas of Michael Braungart and William McDonnough about the Cradle to Cradle (C2C) principles, following the ideas that goods and services can have an ecological, social and economic value. Consequently, one of their priority is to contribute to the creation of an industrial system based not only on efficiency, but above all waste free.

According to these principles, the young students have designed 100% biodegradable furniture, and called their first line Misfit. Here one of their first objects: the salon table, realized in two different materials, both aligned in Cradle to Cradle principles.

Artisjok is: Ghislaine Boere, Claudio Cubeddu, Isle Gro, Candice Isherwood, Stefanie Metsemakers, Roel Moonen and Ulrike Scholtes; they are all between 21 and 24 years old. To see in details how they work go to the web site :

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