LFW: C. J. YAO SS16

C. J. YAO presented her unique and well anticipated SS16 collection ‘3721’ on 21st September during London Fashion Week. The concept of ‘3721’ was inspired by one of the Chinese saying ‘I didn’t think too much into it and just went ahead and did it. The collection is very youthful and simple, a lot denim on denim, college casual wear. The details of each piece were extremely thoughtful and playful. 

C.J.YAO also collaborated with Danish household shoe brand ECCO to launch her SS16 collection. The collaboration has shown importance between C.J.YAO and the brand as well as the quality, technical development to produce more comfortable and elegant shoes. Overall, I would describe the collection of ‘back to college’ with details, very youthful and playful.

 

London Fashion Week – C.J.YAO SS16
Date: 21st September, 2015
Venue: Freemanson’s Hall, London
www.cjycj.com/

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About the Author

Angel Leung is the fashion editor of Positive Magazine, writing anything from online designers to fashion weeks. Having a Sports Sciences and Nutrition degree, she loves to cook and exercise. Fitness, Food and Fashion are her passion. Having worked in online journalism over the years, she's picked up an unhealthy addictions for uploading her life on instagram (mainly what she eats and work out routines).

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