New York City based luxury designer Hallie Sara presented her SS18 collection at London Fashion Week.

Bora Aksu SS18 collection is very girly, feminine and dreamy. When I first saw the collection comes down the runway, I got the ‘Alice in the Wonderland x Little red riding hood’ vibes.

The inspiration of Paul Costelloe SS18 collection brings a feminine look reminiscent of Jackie O’, Avenue Victor-Hugo and today’s technological marvels produced by European mills. The SS18 collection is Paul’s vision for the future.

AADNEVIK SS18 is inspired by the circus. “The AADNEVIK SS18 collection is without boundaries of our imagination; the Circus represents, like the fight of the cannon man, a world of wonders, fun and excitement.” I cannot agree more with the quote from the designers.

Leaf Xia SS18 collection is inspired by the artist Leonard Knight who painted desert, Salvation Moutain. The Leaf Xia SS18 collection is very colourful and graphical, created a fairy dreamily collection.

I started off London Fashion Week with Haizhen Wang SS18. Haizhen Wang SS18 collection is inspired by the 'human mistake' - an idea that is ever more apparent in today's changing world.

C. J. YAO presented her unique and well anticipated SS16 collection ‘3721’ on 21st September during London Fashion Week. The concept of ‘3721’ was inspired by one of the Chinese saying ‘I didn’t think too much into it and just went ahead and did it. The collection is very youthful and simple, a lot denim […]

Belstaff’s SS16 collection is inspired by power of nature beauty and the peacefulness from the sea. This collection combines the ultimate energy from the oceans and the energy is explored through texture, form, colour and silhouette, providing a unique mediation on femininity. The power of nature beauty is to reckoned with, while the femininity comes […]

Jean-Pierre Braganza presented his latest spring/summer 2016 collection ‘Whiplashed’ at new BFC Show Space for London Fashion Week. The collection is elegant and beautifully combined with plunging neckline, clean simple cuts, geometric prints and pops of colours. Majority of the collection were painted with striking blues, reds and yellows. The material itself seemingly weightless and graceful, especially […]

PAUL COSTELLO presented an extensive collection of what could aptly be described as romantic barbies with a modern twist. With a distinct romantic girly nod to the Sixties. With varieties of mix designs and textures used in ruffled shirts, dropped-bell shirts and sleeves, tailored jackets with unique squared shape pockets, puffy shorts and tiered hemlines in […]